Image File Formats For Email Marketing. To make things more confusing support for specific file types can also vary between email clients. With so many image file formats available bmp eps jpeg png and gif to name a few how do you determine which is right for your email.
In this post we ll weigh the pros and cons of four popular file formats for email. To make things more confusing support for specific file types can also vary between email clients. Additional png disadvantage is that some older web browsers and email clients do not support the format as it is quite new compared to gif and jpeg.
If you need to significantly reduce the image file size it is preferable to use the jpeg format for that.
This means that the image file size of large pictures can be quite big. An image file format is the type of compression used on an image to limit the amount of data required to store the image on a computer compression changes the amount of space the image takes up when stored on a computer and image compression causes the graphics to display differently especially when you reduce or enlarge the dimensions of the. Since you re looking for the best image file size for email visuals it s important to remember an image s size depends on a couple factors. Aspect ratio and quality.