Image Alt Text Vs Description. This means avoid making the alt tag for the pancake picture best pancakes pancake breakfast pancake stack pancake restaurant pancakes best pan cake. If the image has communicative content either says something or is illustrating something that has relevance to the content on the page the alt text should describe the content either by repeating the text in the image or describing its content.
Primarily its goal is to make images more accessible to the blind who use screen readers. Title text is the text of images which a user sees after hovering over the image. Alt text or alternative text is used to display text that describes an image to alternative sources.
Describe what the image actually shows.
For example alt text tells someone that there s a puddle on the floor and image description tells someone that the puddle on the floor is in the middle of the floor and it s orange juice. So if you are using an image as a button to buy product x the alt text should say. It helps search engines understand what an image is about. Alt text is not visible on your website while captions are visible below your images.