Brand Image Definition Kotler. In short it is nothing but the consumers perception about the product. As set of customer s beliefs towards the bran d.
A simple definition of brand image could be the customers perception of the brand based on their interactions and experience with the brand or their beliefs. So when we talk about brand image it is about the mental representation of the brand based on individual. Pengertian brand image yang harus anda ketahui.
A simple definition of brand image could be the customers perception of the brand based on their interactions and experience with the brand or their beliefs.
Further by kotler 1988 in meenaghan 1995 has explained brand image. Brand image is an integral component of brand equity as it conveys the worth of the brand to the consumers. As set of customer s beliefs towards the bran d. It is a set of beliefs held about a specific brand.